Reader call: Car seat rage

The other day I schlepped my cats and both boys almost a mile in the snow to the vet (uphill both ways), and wondered "Why don't I live someplace where I can just have a car??" But then I got this email, and felt like a jerk for my car-free self-pity:

"Please help....my child hates being in a car seat and facing backwards. She's only 7 month old, so turning the seat around is a long wait. She can manage if someone sits in the back with her, but if no one there she throws tantrums. I've tried toys, singing, holding her hand while driving, but nothing seems to work. this winter is extremely cold, and its impossible to walk outside for long periods of time, so the idea is to go to the mall. But with this problem its even harder to drive to the mall than slippery roads and cold wind blowing in our faces. Please suggest something that I can do to make her more content with not having someone next to her for 15min drive."

I can remember a 6-hour drive with a 6-week-old screaming almost the whole time. But that seems to have wiped my car seat rage memory. In previous posts on this topic people have suggested that the baby might be carsick facing backwards, and that that may be contributing a lot to her anger. I'm not sure what the solution would be. You could try the Sea Band wristlets. I'd walk into the health food store and ask if they had anything homeopathic (not herbal) to alleviate motion sickness and try that. You could try a remedy like dramamine, but some kids react badly to it.

Readers? Any other suggestions, either of ways to deal with the screaming or to stop motion sickness if that's contributing to it?